In the world of ‘beauty’, people are continuing to spend their time (and money) on skincare rather than makeup. Interestingly, this is a trend that kicked off thanks to COVID. The forced closure of beauty clinics, along with more time spent at home, and more irritation to our skin caused by mask-wearing and sanitiser, saw a huge upswing in skincare sales (read about it in last year’s blog).
This trend continued in 2021, with the rise of the ‘skinimalism’ approach. (Google ‘skinimalism’, the term was everywhere last year!). Basically, it means natural, minimal or no-makeup beauty where your real skin shines through. Pinterest’s 2021 Trend Predictions Report describes skinimalism as “the end of the caked-on makeup look” and the new “effortlessly chic routine is simple and sustainable.” It’s an approach we fully support! But what does it mean for your skin this year?
Long gone are the days of the one-size-fits-all ‘exfoliate, cleanse, tone, moisturise’ routine, along with the 27 little jars of various scrubs, serums and eye creams cluttering your bathroom benchtop.
Skinimalism is all about giving your skin what it actually needs. I.e. adopting a simple routine with products and ingredients that are beneficial to your particular skin type.
With so many skincare products on the market, this can be easier said than done! If you don’t know your skin type, or how Vitamin A (or B or C or E!) might affect it, a personalised skin consult helps to cut through the confusion.
The Pinterest report also saw a 400% increase in searches for “how to get glowing skin naturally”. Think down-to-earth ingredients and products which naturally increase blood flow (Cacay Oil & Derma Roller, anyone?). Essentially, natural products = natural glow.
Make up that also acts as skincare? Yes please! Multi-tasking ‘hybrid’ cosmetics are all the rage. New hybrid cosmetics have added skincare benefits that makes them worth using day-to-day.
One great example is Oxygenating Foundation by Oxygenetix. Not only does it offers SPF25 protection, it delivers amazing benefits to your skin along with flawless coverage. It’s built on a unique aloe vera base that helps protect and heal your skin, while allowing it to breathe. The patented ‘Ceravitae’ formula is a supercharged oxygen complex which actually replenishes your skin cells, with plumping and anti-ageing results.
Australians have been seeking professional advice and treatments to expand on their self-care routines started at home during lockdowns. We (and others in the industry) have seen an increase in demand for minimally invasive procedures such as microdermabrasion or galvanic infusions. These procedures naturally stimulate the skin with long-lasting results.
Our core philosophy here at Skinovation is ‘embracing your skin, naturally’. It comes as no surprise that we are advocates for the ‘skinimalism’ approach!
Is 2022 the year you will embrace your skin? If you want a tailored skincare routine and simplified products, we would love to help you find your natural glow!